Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]
I don’t believe this is the appropriate forum for comment on Donald Trump, President of the United States. This post is about Donald Trump, the person, which in his case, is the Donald Trump brand—right up Coyote's alley. I’ll do my best to stay on topic. [...]
A big part of the success of Justin Trudeau's election campaign success is due to the excellent branding work of Bensimon Byrne. If you need a refresher on that, see the case study here. After election, and before the absolute need to worry about re-election, politicians and [...]
A very wise person once told me, “The truth in people is not in what they say, it’s in what they do”. That would be my Auntie E, Canadian farm woman, first introduced here. Rural America clearly needed her homespun wisdom earlier this month, but [...]
The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain. As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]
One of the things that gets lost in the day-to-day of the marketing business is the concept of thinking big. It’s one thing to think big when your client is Apple and you’re launching the product designed to save the company. It’s actually harder to [...]
