We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]
In late June of this year, ‘global growth’ consultant Frost & Sullivan published a report on the state of automotive retailing—automotive being a key practice area for the firm. Here are some highlights from the USD 5k study, [1] most of which I needed to translate [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
My answer to this question started off as a tweet, but once again, the density of thought (see MW post DENSITY OF THOUGHT) required by the twitter medium escaped me. Forgive me. First of all, some perspective. We should acknowledge that very successful companies often experience [...]
Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]
