Byron Sharp Archives - Coyote Marketing Inc

THE LONG & SHORT OF BUSINESS RESULTS
Gallery
THE LONG & SHORT OF BUSINESS RESULTS

Creative, Media, Research, Strategy

THE LONG & SHORT OF BUSINESS RESULTS

verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]

By Robert Wyatt|2026-06-19T12:38:25-04:00June 18th, 2026|Creative, Media, Research, Strategy|0 Comments

AI IS HURTING BRAND LOYALTY & HELPING MARKETING
Gallery
AI IS HURTING BRAND LOYALTY & HELPING MARKETING

AI, Marketing Industry, Strategy

AI IS HURTING BRAND LOYALTY & HELPING MARKETING

This post was sparked by an article in this week’s UK’s Campaign feed titled, ‘Fighting for the cart: new rules for the path to purchase.’ [1] The latter is actually a teaser and backgrounder for a Campaign-sponsored panel discussion on the topic later this month. [...]

By Robert Wyatt|2025-09-12T12:39:49-04:00September 12th, 2025|AI, Marketing Industry, Strategy|Comments Off