MARKETING’S FAKE NEWS

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, 1838-1922 This is a quote generally attributed to John Wanamaker, an American department store magnate, US Postmaster General, religious leader and politician, born in 1838. Yes, [...]

By |2019-02-06T15:48:46-05:00January 5th, 2019|Digital, Media, News, Social Media, Technology|1 Comment

CHATBOTS JOIN THE CONVERSATION

Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]

By |2022-12-13T18:18:46-05:00April 15th, 2016|Media, News, Social Media, Technology|3 Comments

PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC

You know when a new (-ish) marketing topic gets serious coverage in the general business media, the topic is a fundamental one. The June 27th Globe & Mail Report on Business cover story was titled “How automation is shaking up the advertising industry” [1] and described [...]

By |2017-10-18T15:09:53-04:00July 20th, 2015|Media, News, Social Media, Strategy, Technology|Comments Off on PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC

A TALE OF THREE MARKETING JOURNALS

There is no denying it—February is one weird month. It starts with that truly odd North American phenomenon called Groundhog Day. I mean the “real” Groundhog Day, the annual event with the distinctly off-side Teutonic thread running through it, held in more than a dozen [...]

By |2017-05-30T18:46:50-04:00March 16th, 2012|Media, News|Comments Off on A TALE OF THREE MARKETING JOURNALS

YOU LIKE ME? REALLY?

Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]

By |2017-05-30T18:46:50-04:00March 21st, 2011|News, Research, Social Media|Comments Off on YOU LIKE ME? REALLY?
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