Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]
In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie in its industry-leading Chrome browser by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement [...]
In late June of this year, ‘global growth’ consultant Frost & Sullivan published a report on the state of automotive retailing—automotive being a key practice area for the firm. Here are some highlights from the USD 5k study, [1] most of which I needed to translate [...]
You know when a new (-ish) marketing topic gets serious coverage in the general business media, the topic is a fundamental one. The June 27th Globe & Mail Report on Business cover story was titled “How automation is shaking up the advertising industry” [1] and described [...]
