Peter Field Archives - Coyote Marketing Inc

THE LONG & SHORT OF BUSINESS RESULTS
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THE LONG & SHORT OF BUSINESS RESULTS

Creative, Media, Research, Strategy

THE LONG & SHORT OF BUSINESS RESULTS

verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]

By Robert Wyatt|2026-06-19T12:38:25-04:00June 18th, 2026|Creative, Media, Research, Strategy|0 Comments

THE UK CHRISTMAS SUPER BOWL
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THE UK CHRISTMAS SUPER BOWL

AI, Creative, Marketing Industry, Media, Strategy

THE UK CHRISTMAS SUPER BOWL

We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]

By Robert Wyatt|2025-11-22T18:09:28-05:00November 22nd, 2025|AI, Creative, Marketing Industry, Media, Strategy|Comments Off