Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]
At the very end of 2020, a story appeared in multiple automotive news publications that seemed, at the time, to be not-so-significant automotive news. It initially caught my eye because it involved the Porsche brand, an old client of ours. But the varying headlines made [...]
Last November, we reported on Porsche’s first ‘alternative ownership’ initiative, Porsche Passport [1]. In summary, we believed the subscription service didn’t make sense for the Porsche brand. Seven months later, Porsche announced Porsche Drive, essentially a valet-enabled short-term rental service, in several European countries and [...]
Fully-automated driving will kill the sports car as we know it. Beyond the structural elements (two seats, light construction, aerodynamic styling), the point of the sports car is that the driver interacts directly with the vehicle and the road it’s on. When the driver is [...]
Like most, we follow news on our favourite brands. We’re particularly interested in news on a favourite brand that is, or has been, a client. So a recent press release from Porsche Cars North America (PCNA)[1], the US subsidiary of Stuttgart-based Dr. Ing. h.c. F. [...]
Earlier this month, Porsche AG celebrated the production of its one millionth 911 model. This is big news for the 24,500 people that work for Porsche, the 15,000 or so Porsche dealer employees, Volkswagen Group (Porsche’s parent), the less-than-a-million current Porsche owners and the multiple [...]
