In an alluringly-titled but complicated article published in Advertising Age last week [1], there is good news: Yes, Martha, digital does sell soap. Then, the asterisks and qualifiers start. But even in these, there is interesting learning. The general focus here is what the world’s biggest marketing [...]
Things are clearly a bit slow (or depressing, or both) over in the creative department at Tribal DDB New York. Slow enough that they had the time to create the Wheel of Concept, Digital Edition. Take a spin by clicking here. Funny it is, but [...]
Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]
