A recent survey by UK-based media consultancy ID Comms, reported by Campaign [1], shows that advertisers (clients) are failing to meet expectations (of clients and their agencies) in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having [...]
A big part of the success of Justin Trudeau's election campaign success is due to the excellent branding work of Bensimon Byrne. If you need a refresher on that, see the case study here. After election, and before the absolute need to worry about re-election, politicians and [...]
Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]
My last post (IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?) was of interest to almost no one. Despite that, and acknowledging in advance that it is bad marketing to do so, I’d like to continue on that same thread. According to Adweek/Agency Spy today, [...]
This could be the case if your head office is in the UK and your consultant is Accenture. The latter’s November, 2016 acquisition of creative agency Karmarama [1] caught my eye because Marketing Wilderness previously came at this same topic from a different direction (see THE [...]
A while back, I wrote a post titled WHAT DOES YOUR BRAND STAND FOR?, which looked at how brands have handled controversy and how that strategy affects brand perception. This looks at a similar and possibly bigger issue–what does your company stand for and how [...]
