Consumers’ desire for personalisation and mass-customisation does not mean they want every purchase decision to be complex. Consumers want decision simplicity, a topic covered here previously. Here are two new tales on the same topic. Liquid-Plumr vs Drano Have you shopped for household drain cleaner [...]
Earlier this month, Porsche AG celebrated the production of its one millionth 911 model. This is big news for the 24,500 people that work for Porsche, the 15,000 or so Porsche dealer employees, Volkswagen Group (Porsche’s parent), the less-than-a-million current Porsche owners and the multiple [...]
We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]
Clearly, hacking is a very big topic for the new Trump administration. Fast food, and the McDonald's brand in particular, are big favourites of Donald Trump. After you read this post, check out the TV commercial below from 2014, and its chilling last line of dialogue. In a [...]
A recent survey by UK-based media consultancy ID Comms, reported by Campaign [1], shows that advertisers (clients) are failing to meet expectations (of clients and their agencies) in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having [...]
A big part of the success of Justin Trudeau's election campaign success is due to the excellent branding work of Bensimon Byrne. If you need a refresher on that, see the case study here. After election, and before the absolute need to worry about re-election, politicians and [...]
