The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain. As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]
One of the things that gets lost in the day-to-day of the marketing business is the concept of thinking big. It’s one thing to think big when your client is Apple and you’re launching the product designed to save the company. It’s actually harder to [...]
Here's a head-scratcher. Canada’s non-profit, self-regulating Advertising Standards Canada (ASC) is currently re-running their 2010 “Truth in Advertising Matters” campaign. Now admittedly, working for any industry association is tricky. Have a look at the TV version, if you haven’t seen it: My issue isn’t with [...]
Here’s something that I went by recently and then was drawn back to when I realised what it was. In the Aug 19, 2013 analogue version of Marketing Magazine, there was a full page ad for Kimberly-Clark’s Kleenex brand: click ad to enlarge Huh? One [...]
Hudson’s Bay Company has slowly but surely transformed itself under the ownership of Americans Richard Baker and NRDC Equity Partners, who bought the company in 2008. This timeframe is also (roughly) the reign of Bonnie Brooks as President & CEO. I walked through the flagship [...]
Some lessons in life and marketing seem to be harder to learn than others. Today’s topic, which has been seeking a voice (outside of my own head, that is) for some time now, is a perfect example. (see Note 1 for credit) Early in my career, [...]
