The practice of companies building and using their own internal creative and media resources has been around for a long time. It has often been the starting point for small entrepreneurial companies and larger companies that focus a major portion of the marketing budget in [...]
While you can argue that doing good has nothing to do with generations or cohorts, it is clear that First up – do Millennials give any more than previous cohorts? The answer is yes, but it’s a different kind of giving. Forbes recently did a [...]
Along with many others, I believe that demographics are the foundation of consumer marketing. Demographics help you define and understand your brand’s target group, which allows you to develop creative and media strategies and plans that maximise business results. When don’t demographics matter? When you [...]
In November of last year, Emily Hare wrote an interesting, far-ranging piece for contagious.com under the same title as this post (which I obviously borrowed from her). The relentless progression of artificial intelligence (AI) development is both fascinating and frightening. For me, fear isn't born [...]
The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain. As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]
One of the things that gets lost in the day-to-day of the marketing business is the concept of thinking big. It’s one thing to think big when your client is Apple and you’re launching the product designed to save the company. It’s actually harder to [...]
