Last weekend I had an unsettling afternoon visit with my usually delightful Auntie E. I introduced her to you a while back (THE GRACIOUSNESS OF "NO"). She turned 94 this spring, and it is with real sadness that I must admit she is slipping. We [...]
A few months back Harvard Business Review (yes, but bear with me on this—HBR will seem like sissy stuff by the time we’re through all the references here) published an article that puts older marketing thinking in current context: “To Keep Your Customers, Keep It [...]
I'm not a fan of reposting the work of others without at least trying to move the thinking behind it farther along, but earlier this month I came across an article in Advertising Age that I loved titled, "Albert Einstein Would Have Been a [...]
In an alluringly-titled but complicated article published in Advertising Age last week [1], there is good news: Yes, Martha, digital does sell soap. Then, the asterisks and qualifiers start. But even in these, there is interesting learning. The general focus here is what the world’s biggest marketing [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
My answer to this question started off as a tweet, but once again, the density of thought (see MW post DENSITY OF THOUGHT) required by the twitter medium escaped me. Forgive me. First of all, some perspective. We should acknowledge that very successful companies often experience [...]
