About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

Marketing Week is one the UK’s top two marketing business magazines. Like many, they do an annual Career & Salary Survey. Over the past week, they’ve been revealing interesting results from their 2024 survey: The most overrated marketing skill: social media [1] The most undervalued marketing [...]

By |2024-03-08T08:41:45-05:00March 7th, 2024|Marketing Industry, Research, Social Media, Strategy|Comments Off on SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

STOK’D CANNABIS CAMPAIGN

Client: Stok'd Cannabis Agency: Angry Butterfly Market: Canada Timing: first appearing late February, 2024 Full Advertising Age article link: here Previous MW blog posts on cannabis marketing: CANNABIS’ INCONVENIENT TRUTH JUST HOW BIG IS THE CANNABIS MARKET? THE CANNABIS CRAZE

By |2024-02-26T17:53:20-05:00February 26th, 2024|Creative|Comments Off on STOK’D CANNABIS CAMPAIGN

A GEN Z COMING-OF-AGE STORY

Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]

By |2024-11-18T13:26:58-05:00January 29th, 2024|News, Research, Social Media|Comments Off on A GEN Z COMING-OF-AGE STORY

MARKETING COURAGE & CRAFT BEER

Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]

By |2025-04-08T09:30:02-04:00September 17th, 2023|Marketing Industry, People|Comments Off on MARKETING COURAGE & CRAFT BEER

LEARNING FROM UNDERWOOD 5

ramble alert The Back Story I’ve been slowly working away at fixing my grandfather’s typewriter (just like everyone). It’s an Underwood № 5, built in 1914. The same year WWI started. Somewhere around the time of WWII, it was ‘refurbished’ to add a wider carriage, [...]

By |2023-09-12T09:51:59-04:00July 27th, 2023|Creative|Comments Off on LEARNING FROM UNDERWOOD 5
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