The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
This content is password protected. To view it please enter your password below: Password:
rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]
It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]
There’s a great phrase often used by entrepreneurs, startup founders and those who consult for them: Fail Better. Like so many phrases in modern business lexicon, it is of curious origin (see sidebar). For the purpose of this discussion, let’s assume it means learn from [...]
The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]
