Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]
First question: Does the world really need another AI blog post? ChatGPT is (strangely) equivocal when asked this question. I guess it hasn’t been coded to have an ego. So here’s our take on where we’re at with AI, the good, the bad and [...]
verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]
The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]
It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]
