About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

LEARNING FROM UNDERWOOD 5

ramble alert The Back Story I’ve been slowly working away at fixing my grandfather’s typewriter (just like everyone). It’s an Underwood № 5, built in 1914. The same year WWI started. Somewhere around the time of WWII, it was ‘refurbished’ to add a wider [...]

By |2026-03-23T14:10:50-04:00July 27th, 2023|Creative|Comments Off on LEARNING FROM UNDERWOOD 5

WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]

By |2026-01-06T12:07:53-05:00May 19th, 2023|Business Start-up, People, Strategy, Technology|Comments Off on WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

CRAFT MARKETING – A TALE OF TWO WINES

verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]

By |2026-03-23T14:16:25-04:00January 29th, 2023|People, Strategy|Comments Off on CRAFT MARKETING – A TALE OF TWO WINES

WHAT ChatGPT & NUCLEAR FUSION HAVE IN COMMON

The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]

By |2023-01-17T18:39:23-05:00December 14th, 2022|Digital, Marketing Industry, News, Technology|1 Comment
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