ostensibly off-topic alert It has been a long time since I wrote about my Auntie E. If you need or want to know who she is, please read WEEKEND WITH AUNTIE E, or the earlier THE GRACIOUSNESS OF NO. We left off with Auntie suffering from [...]
The Economist recently weighed in on the state of the advertising industry. More specifically, the multinational advertising giant part of the industry. Curiously, Sir Martin Sorrell is quoted in overly-optimistic tones, and two weeks later, he quickly and quietly disappeared. All Economist articles are very [...]
Earlier this month, Rob LoCascio wrote an interesting article for techcrunch.com [1], which caught my attention for two reasons: He makes an audacious prediction: ‘In 2018, we will see the first major [e-commerce] brand shut down its website’. His point-of-credibility is solid, given his professional [...]
Context is everything, especially on social media. There has been a lot of social media interest in the image above, less the question mark, combined with headings and comments like: “Jeff Bezos in 1999. Next time you want to give up, think of this.” “Jeff [...]
As so often happens in the marketing world, another word has lost its original (and proper) meaning. To this club, which includes ‘Activation’, ‘Engagement’ and ‘Hack’, we must now add ‘Authenticity’. The genesis of this post is a recent post in Marketing Week titled, ‘Authenticity [...]
Like most, we follow news on our favourite brands. We’re particularly interested in news on a favourite brand that is, or has been, a client. So a recent press release from Porsche Cars North America (PCNA)[1], the US subsidiary of Stuttgart-based Dr. Ing. h.c. F. [...]
