ONLY IN THE BEER BUSINESS

Three fairly recent developments in the frothy beer business lead to the title of this post: The craft brand that isn’t really a beer. The no name brand that isn’t really a no name. Big Beer advertising that appears to be cannabis-infused. The craft brand [...]

By |2019-09-13T15:51:10-04:00August 21st, 2019|Creative, News, Strategy|Comments Off on ONLY IN THE BEER BUSINESS

THE INSCRUTABLE HUAWEI BRAND

Warning: We’re going to stray into geopolitics here. You can't talk about the Huawei brand in any depth without doing so. Branding by MarketingHuawei entered Canada selling low-end mobile devices to mobile service carriers. Starting in 2014, mid and high-end devices arrived, marketed to [...]

By |2019-04-11T20:34:23-04:00April 10th, 2019|Creative, News, Strategy, World|2 Comments

AI BRINGS LIFE TO CREATIVE

Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]

By |2022-08-25T08:52:11-04:00June 27th, 2018|Creative, News, People, Technology, World|Comments Off on AI BRINGS LIFE TO CREATIVE

SEO & GAMING THE ALGORITHM

Earlier this month, Rob LoCascio wrote an interesting article for techcrunch.com [1], which caught my attention for two reasons: He makes an audacious prediction: ‘In 2018, we will see the first major [e-commerce] brand shut down its website’. His point-of-credibility is solid, given his professional [...]

By |2018-05-17T14:03:04-04:00March 1st, 2018|Creative, Digital, Research, Technology|Comments Off on SEO & GAMING THE ALGORITHM

AUTHENTICITY & THE NATURE OF MARKETING

As so often happens in the marketing world, another word has lost its original (and proper) meaning. To this club, which includes ‘Activation’, ‘Engagement’ and ‘Hack’, we must now add ‘Authenticity’. The genesis of this post is a recent post in Marketing Week titled, ‘Authenticity [...]

By |2018-10-03T18:36:24-04:00December 20th, 2017|Creative, Social Media, Strategy|Comments Off on AUTHENTICITY & THE NATURE OF MARKETING

CAN’T GET NO SATISFACTION

I don’t believe this is the appropriate forum for comment on Donald Trump, President of the United States. This post is about Donald Trump, the person, which in his case, is the Donald Trump brand—right up Coyote's alley. I’ll do my best to stay on topic. [...]

By |2018-02-09T21:52:39-05:00August 24th, 2017|Creative, News, People, World|Comments Off on CAN’T GET NO SATISFACTION
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