I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
I’ve learned the hard way that you should never build a marketing strategy that is dependent on something you cannot control, or at least cannot reliably predict. Here’s an interesting new business campaign from lg2, which currently bills itself as “one of Canada’s most internationally [...]
Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]
The October 16th Globe & Mail Report on Business (online edition) carried an article titled “Beer giants’ merger comes as the industry tries to get its buzz back”. In it, and in the print version of the same story in the weekend edition following, Globe [...]
This post is really about what the marketing industry should be doing, just like Brad Jakeman’s keynote presentation this week at the Association of National Advertising's annual "Masters of Marketing" conference. But just like Brad’s presentation/rant, it’s hijacked by another topic: the Brad Jakeman brand. [...]
Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]
