It isn’t a surprise that Big Beer titan Anheuser-Busch InBev (AB InBev) has come up with a marketing campaign—video spot, anyway—that pokes fun at the craft beer segment: Very well done, not surprisingly, by one of the world’s truly great agencies. But here’s the thing—AB [...]
The title of this post was going to be ‘THE POWER OF CREATIVITY REDUX’, but preparatory research inexplicably led to Marshall McLuhan, and there you have it. To save readers from going down that same rabbit hole inadvertently, all Marshall McLuhan content is relegated to the [...]
As everyone knows, the big news at the end of this year’s Cannes Lions International Festival of Creativity was Publicis Groupe’s announcement that they are suspending all creative awards participation for the next 12 months, including the 2018 Cannes Lions. The stated purpose was to [...]
Consumers’ desire for personalisation and mass-customisation does not mean they want every purchase decision to be complex. Consumers want decision simplicity, a topic covered here previously. Here are two new tales on the same topic. Liquid-Plumr vs Drano Have you shopped for household drain cleaner [...]
My last post (IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?) was of interest to almost no one. Despite that, and acknowledging in advance that it is bad marketing to do so, I’d like to continue on that same thread. According to Adweek/Agency Spy today, [...]
This could be the case if your head office is in the UK and your consultant is Accenture. The latter’s November, 2016 acquisition of creative agency Karmarama [1] caught my eye because Marketing Wilderness previously came at this same topic from a different direction (see THE [...]
