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MEDIA IS NOT BROKEN

A recent survey by UK-based media consultancy ID Comms, reported by Campaign [1], shows that advertisers (clients) are failing to meet expectations (of clients and their agencies) in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having [...]

By |2017-05-30T18:46:47-04:00February 28th, 2017|Digital, Media, Research|Comments Off on MEDIA IS NOT BROKEN
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WHAT MIGHT BE WRONG WITH DIGITAL

Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]

By |2017-05-30T18:46:48-04:00February 9th, 2017|Digital, News, Strategy|Comments Off on WHAT MIGHT BE WRONG WITH DIGITAL
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