PORSCHE’S PASTA STRATEGY

Last November, we reported on Porsche’s first ‘alternative ownership’ initiative, Porsche Passport [1]. In summary, we believed the subscription service didn’t make sense for the Porsche brand. Seven months later, Porsche announced Porsche Drive, essentially a valet-enabled short-term rental service, in several European countries and [...]

By |2018-10-03T18:29:30-04:00September 19th, 2018|Digital, News, Technology|0 Comments

SEO & GAMING THE ALGORITHM

Earlier this month, Rob LoCascio wrote an interesting article for techcrunch.com [1], which caught my attention for two reasons: He makes an audacious prediction: ‘In 2018, we will see the first major [e-commerce] brand shut down its website’. His point-of-credibility is solid, given his professional [...]

By |2018-05-17T14:03:04-04:00March 1st, 2018|Creative, Digital, Research, Technology|0 Comments

THE MEDIA IS (ONLY PART OF) THE MESSAGE

The title of this post was going to be ‘THE POWER OF CREATIVITY REDUX’, but preparatory research inexplicably led to Marshall McLuhan, and there you have it. To save readers from going down that same rabbit hole inadvertently, all Marshall McLuhan content is relegated to the [...]

By |2018-10-25T13:39:51-04:00July 13th, 2017|Creative, Digital, Media, People|0 Comments

THE PUBLICIS STUNT

As everyone knows, the big news at the end of this year’s Cannes Lions International Festival of Creativity was Publicis Groupe’s announcement that they are suspending all creative awards participation for the next 12 months, including the 2018 Cannes Lions. The stated purpose was to [...]

By |2017-06-28T16:51:53-04:00June 27th, 2017|Creative, Digital, News, People|0 Comments

THE COST OF YOUR AI-DA

We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]

By |2017-05-30T18:46:47-04:00May 10th, 2017|Digital, Research, Technology|0 Comments