I don’t believe this is the appropriate forum for comment on Donald Trump, President of the United States. This post is about Donald Trump, the person, which in his case, is the Donald Trump brand—right up Coyote's alley. I’ll do my best to stay on topic. [...]
As everyone knows, the big news at the end of this year’s Cannes Lions International Festival of Creativity was Publicis Groupe’s announcement that they are suspending all creative awards participation for the next 12 months, including the 2018 Cannes Lions. The stated purpose was to [...]
Earlier this month, Porsche AG celebrated the production of its one millionth 911 model. This is big news for the 24,500 people that work for Porsche, the 15,000 or so Porsche dealer employees, Volkswagen Group (Porsche’s parent), the less-than-a-million current Porsche owners and the multiple [...]
Clearly, hacking is a very big topic for the new Trump administration. Fast food, and the McDonald's brand in particular, are big favourites of Donald Trump. After you read this post, check out the TV commercial below from 2014, and its chilling last line of dialogue. In a [...]
A big part of the success of Justin Trudeau's election campaign success is due to the excellent branding work of Bensimon Byrne. If you need a refresher on that, see the case study here. After election, and before the absolute need to worry about re-election, politicians and [...]
Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]
