THE DESTINY OF ETHICAL BEHAVIOUR IN MARKETING

Right now, there’s a lot of concern about sexism, racism and sexual harassment in the marketing industry. I’d argue there’s a larger ethics issue at play here and it’s been with us in North America since the Mad Men era. Eric Mower wrote a thoughtful [...]

By |2017-05-30T18:46:48-04:00September 13th, 2016|News, People|Comments Off on THE DESTINY OF ETHICAL BEHAVIOUR IN MARKETING

WHAT NEEDS TO BE SAID ABOUT DIGITAL

I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]

By |2018-05-18T14:07:42-04:00May 26th, 2016|Creative, People, Social Media, Strategy, Technology|1 Comment

THE BEST MARKETING CAMPAIGN EVER

Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]

By |2023-08-20T17:59:41-04:00March 9th, 2016|Creative, News, People, Research, Strategy|3 Comments

CREATIVITY, INTELLIGENCE & INSANITY

Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]

By |2018-10-25T14:07:05-04:00September 22nd, 2015|Creative, People, Research|Comments Off on CREATIVITY, INTELLIGENCE & INSANITY

HOW STEPHEN HARPER COULD WIN

There's something clearly wrong with the generally accepted theory that political marketing is different from any other kind of marketing. It isn't. Politicians and political parties are brands, though the party brand is closely related to its leader's brand. Yet for some reason, political parties [...]

By |2024-11-05T14:54:20-05:00August 7th, 2015|News, People, Strategy|1 Comment
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