I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]
The headline and photo on the cover of the Jul/Aug 2015 The Atlantic magazine was chilling, which is why I took so long to read it. What it predicts is not the end of work, but the end work as we have historically and currently [...]
This post started out being about what the marketing industry should be doing, just like Brad Jakeman’s keynote presentation this week at the Association of National Advertising's annual "Masters of Marketing" conference. But just like Brad’s presentation/rant, this one got hijacked by another topic: the [...]
Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]
There's something clearly wrong with the generally accepted theory that political marketing is different from any other kind of marketing. It isn't. Politicians and political parties are brands, though the party brand is closely related to its leader's brand. Yet for some reason, political parties [...]
