The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain. As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]
It took almost four years, but Nike finally got their Tiger Mojo back. So really, you can hardly blame them for telling the world as quickly, loudly and proudly as they did earlier this week. [1] I wrote about the Tiger-Nike relationship a few years back [...]
Whether your new business is Facebook or bake-your-own-granola kits, you are about to learn that the startup process is both very real-worldly—and not in the reality show sense—and very other-worldly. There are demons. There’s a bottom-feeding industry out there making it even tougher for the [...]
Last weekend I had an unsettling afternoon visit with my usually delightful Auntie E. I introduced her to you a while back (THE GRACIOUSNESS OF "NO"). She turned 94 this spring, and it is with real sadness that I must admit she is slipping. We [...]
I'm not a fan of reposting the work of others without at least trying to move the thinking behind it farther along, but earlier this month I came across an article in Advertising Age that I loved titled, "Albert Einstein Would Have Been a [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
