As a business and marketing tool, celebrity endorsement is a double-edged sword, much like humour is (see MW post WIELDING THE SWORDS OF HUMOUR). The difference is that the cost, and therefore the stakes, for celebrity endorsement is usually much higher than they are for [...]
I've been exposed to the full spectrum of review processes over the years, from sticking-needles-in-your-eyes to OMG-what-a-wonderful-relationship-that-would-be. Here's what I believe works best for all parties. Keep your list of participants as small as possible. A short list of three is ideal. If you can, [...]
You avoid a relationship review by having a relationship review. Let me be more specific: You avoid the big, formal competitive business relationship review (which the agency world so colourfully, albeit inaccurately, calls the gang bang) by having regular little reviews along the way. These [...]
Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]
Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]
Throughout history, every generation seems to accuse those following of being less socially polite and respectful. There is a lot at play in this comment. It can’t be completely true or we would all be treating one another like Neanderthals by now. I think it’s [...]
