The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]
In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]
MEC, formerly Mountain Equipment Co-op, is one of Canada’s most trusted and beloved brands. Beloved by me personally, but also by many Canadians. Over the last five years, it has consistently ranked in the top two most trusted brands in Canada [1]. So last week [...]
The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]
Almost two years ago, here, we posted CONTEXT IS EVERYTHING. Ironically, it has become the most popular post in Marketing Wilderness' 10-year history. Ironic because the main point of that post was that context is accidentally or intentionally left out of so much on the [...]
Three fairly recent developments in the frothy beer business lead to the title of this post: The craft brand that isn’t really a beer. The no name brand that isn’t really a no name. Big Beer advertising that appears to be cannabis-infused. The craft brand [...]
