ONLY IN THE BEER BUSINESS

Three fairly recent developments in the frothy beer business lead to the title of this post: The craft brand that isn’t really a beer. The no name brand that isn’t really a no name. Big Beer advertising that appears to be cannabis-infused. The craft brand [...]

By |2025-07-08T10:38:21-04:00August 21st, 2019|Creative, News, Strategy|Comments Off on ONLY IN THE BEER BUSINESS

CANNABIS’ INCONVENIENT TRUTH

Oct 18, 2019, will mark one-year since cannabis was made legal for recreational use in Canada. How’s the industry going? Surprisingly, given the hype leading up to Legalisation 1.0, not that great. In our opinion, that result flows from an inconvenient truth. How's it going? [...]

By |2021-01-06T02:58:34-05:00August 16th, 2019|News, Research, Strategy|Comments Off on CANNABIS’ INCONVENIENT TRUTH

THE INSCRUTABLE HUAWEI BRAND

Warning: We’re going to stray into geopolitics here. You can't talk about the Huawei brand in any depth without doing so. Branding by MarketingHuawei entered Canada selling low-end mobile devices to mobile service carriers. Starting in 2014, mid and high-end devices arrived, marketed to [...]

By |2019-04-11T20:34:23-04:00April 10th, 2019|Creative, News, Strategy, World|2 Comments

DINOSAUR OR COCKROACH?

The Economist recently weighed in on the state of the advertising industry. More specifically, the multinational advertising giant part of the industry. Curiously, Sir Martin Sorrell is quoted in overly-optimistic tones, and two weeks later, he quickly and quietly disappeared. All Economist articles are very [...]

By |2018-05-22T19:14:57-04:00May 22nd, 2018|News, Strategy, Technology|Comments Off on DINOSAUR OR COCKROACH?

CONTEXT IS EVERYTHING

Context is everything, especially on social media. There has been a lot of social media interest in the image above, less the question mark, combined with headings and comments like: “Jeff Bezos in 1999. Next time you want to give up, think of this.” “Jeff [...]

By |2023-10-17T19:39:13-04:00January 17th, 2018|Business Start-up, People, Strategy, Technology|Comments Off on CONTEXT IS EVERYTHING
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