AS THE COOKIE CRUMBLES – Chap 4

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]

By |2021-06-25T12:21:35-04:00June 24th, 2021|Digital, Marketing Industry, Media, News, Technology|2 Comments

AS THE COOKIE CRUMBLES – Chaps 2 &3

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]

By |2021-06-11T09:22:12-04:00June 7th, 2021|Digital, Marketing Industry, Media, News, Technology|1 Comment

WHAT NEEDS TO BE SAID ABOUT DIGITAL

I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]

By |2018-05-18T14:07:42-04:00May 26th, 2016|Creative, People, Social Media, Strategy, Technology|1 Comment
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