The Creative Dividend Archives - Coyote Marketing Inc

THE LONG & SHORT OF BUSINESS RESULTS
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THE LONG & SHORT OF BUSINESS RESULTS

Creative, Media, Research, Strategy

THE LONG & SHORT OF BUSINESS RESULTS

verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]

By Robert Wyatt|2026-06-19T12:38:25-04:00June 18th, 2026|Creative, Media, Research, Strategy|0 Comments

RITSON ON SHOULDERS OF GIANTS
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RITSON ON SHOULDERS OF GIANTS

Creative, Marketing Industry, People, Research, Strategy

RITSON ON SHOULDERS OF GIANTS

As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s on record as saying he would never go. He has also said a [...]

By Robert Wyatt|2026-05-20T18:40:26-04:00July 18th, 2025|Creative, Marketing Industry, People, Research, Strategy|Comments Off