About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

THE AGENCY OF AGENTIC MARKETING

Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]

By |2025-05-26T00:03:18-04:00May 7th, 2025|AI, Digital, Marketing Industry, News|0 Comments

THE CX LETDOWN

sidebar The Airline CX Surprise One might logically assume that the North American airline industry’s pricing policies in the second half of 2024 would result in CX letdown—specifically, the adding to the already-long list of unadvertised costs by charging for carry-on items, etc. But [...]

By |2025-04-28T11:52:03-04:00March 13th, 2025|Marketing Industry, Research, Strategy|Comments Off on THE CX LETDOWN

AS THE GOOGLE COOKIE UN-CRUMBLES

Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]

By |2024-10-25T11:22:31-04:00August 12th, 2024|Marketing Industry, News, Technology|Comments Off on AS THE GOOGLE COOKIE UN-CRUMBLES

💀 THE EMOJI, 🙏

Full disclosure: The emotional icon (aka emoji) has been a pet peeve of mine from its beginning. I have quixotically refused to use them (except for this post), even though the majority of my friends and colleagues unabashedly do. Emojis have always seemed silly and [...]

THE REAL BARBIE STORY

1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]

By |2024-04-22T16:51:40-04:00April 22nd, 2024|Marketing Industry, Media, People|Comments Off on THE REAL BARBIE STORY
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