We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]
Last week, we witnessed the launch of a lovely new creative campaign for what is clearly a purpose brand: The Natural Meat Co. After reveling in this creative's wonderfulness for a bit, I started thinking about purpose branding in general. Please come into this [...]
This post was sparked by an article in this week’s UK’s Campaign feed titled, ‘Fighting for the cart: new rules for the path to purchase.’ [1] The latter is actually a teaser and backgrounder for a Campaign-sponsored panel discussion on the topic later this month. [...]
Mark Ritson at WARC/Cannes Lions 2025 assumed credit: Cannes Lions 2025, Getty Images As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s [...]
For us, it has always been important to proof, or to use a term more appropriate for today’s political climate, fact check research results. Particularly those used in marketing. One would think that a research proofing strategy proposed 15 years ago—before Gen AI was a [...]
The City of Toronto has an annual Doors Open event this time of year. During this year's Doors Open, I finally went inside the amazing RC Harris Filtration Plant, which we posted about seven years ago here: DESIGN FOR THE PEOPLE. Doors Open, 2025, looking [...]
