Mark Ritson at WARC/Cannes Lions 2025 assumed credit: Cannes Lions 2025, Getty Images As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s [...]
For us, it has always been important to proof, or to use a term more appropriate for today’s political climate, fact check research results. Particularly those used in marketing. One would think that a research proofing strategy proposed 15 years ago—before Gen AI was a [...]
The City of Toronto has an annual Doors Open event this time of year. During this year's Doors Open, I finally went inside the amazing RC Harris Filtration Plant, which we posted about seven years ago here: DESIGN FOR THE PEOPLE. Doors Open, 2025, looking [...]
Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]
sidebar The Airline CX Surprise One might logically assume that the North American airline industry’s pricing policies in the second half of 2024 would result in CX letdown—specifically, the adding to the already-long list of unadvertised costs by charging for carry-on items, etc. But [...]
Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]
