Last week, we witnessed the launch of a lovely new creative campaign for what is clearly a purpose brand: The Natural Meat Co. After reveling in this creative's wonderfulness for a bit, I started thinking about purpose branding in general. Please come into this [...]
This post was sparked by an article in this week’s UK’s Campaign feed titled, ‘Fighting for the cart: new rules for the path to purchase.’ [1] The latter is actually a teaser and backgrounder for a Campaign-sponsored panel discussion on the topic later this month. [...]
Mark Ritson at WARC/Cannes Lions 2025 assumed credit: Cannes Lions 2025, Getty Images As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s [...]
For us, it has always been important to proof, or to use a term more appropriate for today’s political climate, fact check research results. Particularly those used in marketing. One would think that a research proofing strategy proposed 15 years ago—before Gen AI was a [...]
The City of Toronto has an annual Doors Open event this time of year. During this year's Doors Open, I finally went inside the amazing RC Harris Filtration Plant, which we posted about seven years ago here: DESIGN FOR THE PEOPLE. Doors Open, 2025, looking [...]
Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]
