About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

A GEN Z COMING-OF-AGE STORY

Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]

By |2024-10-04T10:32:03-04:00January 29th, 2024|News, Research, Social Media|Comments Off on A GEN Z COMING-OF-AGE STORY

OpenAI & THE MODERN PROMETHEUS

off-topic alert This post was going in a different direction until last week’s OpenAI news. It was going to be a cute analogy where ChatGPT is the child prodigy, Sam Altman and the coders at OpenAI are the hockey parents expecting their kid to go [...]

By |2024-01-04T13:23:07-05:00December 1st, 2023|Business Start-up, News, People, Technology|Comments Off on OpenAI & THE MODERN PROMETHEUS

MARKETING COURAGE & CRAFT BEER

Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]

By |2024-01-22T10:45:55-05:00September 17th, 2023|Marketing Industry, People|Comments Off on MARKETING COURAGE & CRAFT BEER

LEARNING FROM UNDERWOOD 5

ramble alert The Back Story I’ve been slowly working away at fixing my grandfather’s typewriter (just like everyone). It’s an Underwood № 5, built in 1914. The same year WWI started. Somewhere around the time of WWII, it was ‘refurbished’ to add a wider carriage, [...]

By |2023-09-12T09:51:59-04:00July 27th, 2023|Creative|Comments Off on LEARNING FROM UNDERWOOD 5

WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]

By |2023-05-20T22:09:04-04:00May 19th, 2023|Business Start-up, People, Strategy, Technology|Comments Off on WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE
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