About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

AS THE COOKIE CRUMBLES – Chap 4

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]

By |2021-06-25T12:21:35-04:00June 24th, 2021|Digital, Marketing Industry, Media, News, Technology|2 Comments

AS THE COOKIE CRUMBLES – Chaps 2 &3

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]

By |2021-06-11T09:22:12-04:00June 7th, 2021|Digital, Marketing Industry, Media, News, Technology|1 Comment

ASTRAZENECA’S VERY UNFORTUNEATE BRAND FAIL

From a product development point of view, the Oxford–AstraZeneca COVID-19 vaccine is a miracle. It is the world’s best single hope in defeating the COVID-19 pandemic. But it’s also a marketing failure. This is significant because it means people have lost trust in the vaccine, [...]

By |2021-12-22T09:53:58-05:00May 13th, 2021|Marketing Industry, News, World|3 Comments

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By |2021-03-23T16:08:04-04:00March 23rd, 2021|Creative, People, Strategy, Technology|0 Comments

GOOGLE’S DÉJÀ VU

In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement for third-party cookie data, or [...]

By |2021-06-15T16:04:22-04:00March 17th, 2021|Marketing Industry, Media, News, Technology|1 Comment

HOPE AND THE PORSCHE EXPERIMENT

At the very end of 2020, a story appeared in multiple automotive news publications that seemed, at the time, to be not-so-significant automotive news. It initially caught my eye because it involved the Porsche brand, an old client of ours. But the varying headlines made [...]

By |2021-03-23T16:10:06-04:00January 5th, 2021|News, Technology, World|0 Comments