A very wise person once told me, “The truth in people is not in what they say, it’s in what they do”. That would be my Auntie E, Canadian farm woman, first introduced here. Rural America clearly needed her homespun wisdom earlier this month, but [...]
Yes, Canadians love their loyalty programs, to the point where big retail marketers likely feel that having one is a cost-of-entry marketing investment. Let’s look at two very different approaches to loyalty marketing in the grocery store segment: Loblaws’ PC Plus and Metro’s Air Miles. [...]
Right now, there’s a lot of concern about sexism, racism and sexual harassment in the marketing industry. I’d argue there’s a larger ethics issue at play here and it’s been with us in North America since the Mad Men era. Eric Mower wrote a thoughtful [...]
When you say this out loud, most people won’t respond with much in terms of agreement or disagreement. As if they’ve heard it before and figure there must be something to it but they don’t really want to know more. This is surprising because it’s [...]
I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
I’ve learned the hard way that you should never build a marketing strategy that is dependent on something you cannot control, or at least cannot reliably predict. Here’s an interesting new business campaign from lg2, which currently bills itself as “one of Canada’s most internationally [...]
