Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]
My last post (IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?) was of interest to almost no one. Despite that, and acknowledging in advance that it is bad marketing to do so, I’d like to continue on that same thread. According to Adweek/Agency Spy today, [...]
This could be the case if your head office is in the UK and your consultant is Accenture. The latter’s November, 2016 acquisition of creative agency Karmarama [1] caught my eye because Marketing Wilderness previously came at this same topic from a different direction (see THE [...]
A while back, I wrote a post titled WHAT DOES YOUR BRAND STAND FOR?, which looked at how brands have handled controversy and how that strategy affects brand perception. This looks at a similar and possibly bigger issue–what does your company stand for and how [...]
A very wise person once told me, “The truth in people is not in what they say, it’s in what they do”. That would be my Auntie E, Canadian farm woman, first introduced here. Rural America clearly needed her homespun wisdom earlier this month, but [...]
Yes, Canadians love their loyalty programs, to the point where big retail marketers likely feel that having one is a cost-of-entry marketing investment. Let’s look at two very different approaches to loyalty marketing in the grocery store segment: Loblaws’ PC Plus and Metro’s Air Miles. [...]
