I hate it when truth gets in the way of a good story. I recently had a long and interesting chat with the senior marketing person at Audi Canada during the period I wrote about in an Oct 5th post on this blog. Now I need to revise my [...]
Marketing gurus and practitioners are constantly talking about how vitally important it is to project a consistent brand image. And it is. Everyone understands this best at the literal level, which has resulted in the creation and enforcement of corporate or brand identity guidelines. These can [...]
A research study was reported in the mainstream news media yesterday. Inexplicably, it caught my attention: “TITILLATED BY THE SALES TAG—Turns out people can get as excited spotting a deal as they do watching porn.” [2] The article’s thesis is based on a recent study by [...]
As both marketer and consumer, I’ve always been attracted to brands that stand for something beyond making money. How a brand handles adversity (product or service problem in the market), or any controversy, is a very good indicator of the values of the company and [...]
Throughout history, every generation seems to accuse those following of being less socially polite and respectful. There is a lot at play in this comment. It can’t be completely true or we would all be treating one another like Neanderthals by now. I think it’s [...]
In case you hadn't guessed, one of my very favourite things is mountain biking. There are many reasons for this: You do it outdoors, often in incredibly beautiful places It's a big physical and mental challenge without the monotony of road biking or spinning It's safer than road [...]
