A research study was reported in the mainstream news media yesterday. Inexplicably, it caught my attention: “TITILLATED BY THE SALES TAG—Turns out people can get as excited spotting a deal as they do watching porn.” [2] The article’s thesis is based on a recent study by [...]
As both marketer and consumer, I’ve always been attracted to brands that stand for something beyond making money. How a brand handles adversity (product or service problem in the market), or any controversy, is a very good indicator of the values of the company and [...]
Throughout history, every generation seems to accuse those following of being less socially polite and respectful. There is a lot at play in this comment. It can’t be completely true or we would all be treating one another like Neanderthals by now. I think it’s [...]
In case you hadn't guessed, one of my very favourite things is mountain biking. There are many reasons for this: You do it outdoors, often in incredibly beautiful places It's a big physical and mental challenge without the monotony of road biking or spinning It's safer than road [...]
What do Facebook, YouTube & Twitter all have in common? Quite a few things, actually: All three are hugely popular Internet-based social media (admittedly, YouTube doesn’t usually get called social media, but based on the next point, it is) All depend on their users/members for [...]
There is no escaping modern communication technology. In business, you must use email, a smart phone and some sort of online meeting program. These tools certainly can be more directly cost-efficient than conversing and meeting the old-fashioned (human) way. But unless they are used with some balance, [...]
