What do Facebook, YouTube & Twitter all have in common? Quite a few things, actually: All three are hugely popular Internet-based social media (admittedly, YouTube doesn’t usually get called social media, but based on the next point, it is) All depend on their users/members for [...]
There is no escaping modern communication technology. In business, you must use email, a smart phone and some sort of online meeting program. These tools certainly can be more directly cost-efficient than conversing and meeting the old-fashioned (human) way. But unless they are used with some balance, [...]
Nike’s “Earl and Tiger” TV commercial has created a lot of reaction, good and bad, since it aired on April 8th, one day before this year’s Masters tournament. Reviewers have called it everything from creepy to ironic to brilliant. It certainly has elements of all [...]
Nothing's wrong with the game. In fact, it has been great the last few years, even for a non-fan like me. So shouldn't the marketing world be over-joyed about the world's biggest TV event, where over 30% of the viewers watch just to see the commercials? [...]
An innocuous little throw-away at the end of a story in Marketing Online caught my attention and jostled my memory the other day. It was a report on Molson Canadian’s new ad campaign from Zig. The article outlines how Zig’s new campaign evolves the iconic [...]
A couple of months ago, independent Toronto agency Cundari revealed the results of a self-rebranding exercise. The outcome was a revised logo and a new slogan, "It's the thought that counts." It's a nice tagline. The rebranding is all very familiar until you understand what [...]
