Protected: Donna & Bob’s Excellent Adventure #5
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AI: THE GOOD, THE BAD & THE UGLY
First question: Does the world really need another AI blog post? ChatGPT is (strangely) equivocal when asked this question. I guess it hasn’t been coded to have an ego. So here’s our take on where we’re at with AI, the good, the bad and [...]
CRAFT MARKETING – A TALE OF TWO WINES
verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]
WHAT ChatGPT & NUCLEAR FUSION HAVE IN COMMON
The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
Protected: REMAINS OF THE DAY, PART TWO
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WHEN GREAT BRANDS BREAK OUR HEART
It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]