Client: Stok'd Cannabis Agency: Angry Butterfly Market: Canada Timing: first appearing late February, 2024 Full Advertising Age article link: here Previous MW blog posts on cannabis marketing: CANNABIS’ INCONVENIENT TRUTH JUST HOW BIG IS THE CANNABIS MARKET? THE CANNABIS CRAZE
Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]
Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]
ramble alert The Back Story I’ve been slowly working away at fixing my grandfather’s typewriter (just like everyone). It’s an Underwood № 5, built in 1914. The same year WWI started. Somewhere around the time of WWII, it was ‘refurbished’ to add a wider carriage, [...]
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First question: Does the world really need another AI blog post? ChatGPT is (strangely) equivocal when asked this question. I guess it hasn’t been coded to have an ego. So here’s our take on where we’re at with AI, the good, the bad and [...]
