About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2024-11-08T12:27:47-05:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments

POST-COVID CREATIVE RENAISSANCE?

We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]

By |2022-01-13T16:01:50-05:00July 22nd, 2021|Creative, Digital, Marketing Industry, Technology|Comments Off on POST-COVID CREATIVE RENAISSANCE?

AS THE COOKIE CRUMBLES – Chap 4

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]

By |2021-06-25T12:21:35-04:00June 24th, 2021|Digital, Marketing Industry, Media, News, Technology|2 Comments

AS THE COOKIE CRUMBLES – Chaps 2 &3

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]

By |2021-06-11T09:22:12-04:00June 7th, 2021|Digital, Marketing Industry, Media, News, Technology|1 Comment

ASTRAZENECA’S VERY UNFORTUNEATE BRAND FAIL

From a product development point of view, the Oxford–AstraZeneca COVID-19 vaccine is a miracle. It is the world’s best single hope in defeating the COVID-19 pandemic. But it’s also a marketing failure. This is significant because it means people have lost trust in the vaccine, [...]

By |2021-12-22T09:53:58-05:00May 13th, 2021|Marketing Industry, News, World|3 Comments

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By |2023-10-02T11:05:57-04:00March 23rd, 2021|Creative, People, Strategy, Technology|Comments Off on ONCE A MAC
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