In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie in its industry-leading Chrome browser by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement [...]
At the very end of 2020, a story appeared in multiple automotive news publications that seemed, at the time, to be not-so-significant automotive news. It initially caught my eye because it involved the Porsche brand, an old client of ours. But the varying headlines made [...]
MEC, formerly Mountain Equipment Co-op, is one of Canada’s most trusted and beloved brands. Beloved by me personally, but also by many Canadians. Over the last five years, it has consistently ranked in the top two most trusted brands in Canada [1]. So last week [...]
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I continue to visit my centenarian Auntie E, but these visits don’t really generate marketing-relevant content, so they aren’t reported here. Here’s the history of my past off-topic indulgences: Post Date Title Auntie's Age Jun 6, 2010 THE GRACIOUSNESS OF 'NO' 92 Sep [...]
The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]
