About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

THE INSCRUTABLE HUAWEI BRAND

Warning: We’re going to stray into geopolitics here. You can't talk about the Huawei brand in any depth without doing so. Branding by MarketingHuawei entered Canada selling low-end mobile devices to mobile service carriers. Starting in 2014, mid and high-end devices arrived, marketed to [...]

By |2019-04-11T20:34:23-04:00April 10th, 2019|Creative, News, Strategy, World|2 Comments

THE IN-HOUSE BIAS

The Canadian Marketing Association (CMA) and Ipsos collaborate on a long-running survey titled, The Canadian Digital Marketing Pulse. 2018 results were released last September [1]. It’s an annual assessment of the digital marketing landscape from both an agency and marketer perspective. One component of this [...]

By |2019-07-15T18:43:45-04:00March 6th, 2019|Digital, News, Research|Comments Off on THE IN-HOUSE BIAS

JUST HOW BIG IS THE CANNABIS MARKET?

Estimating this is akin to predicting anything about the current POTUS. Too many degrees of freedom, as the statisticians say. Too many moving parts, as the rest of us say. We recently looked at the cannabis market in the Canadian context (see: THE CANNABIS CRAZE). [...]

By |2019-02-07T21:28:56-05:00February 6th, 2019|News, Research, World|Comments Off on JUST HOW BIG IS THE CANNABIS MARKET?

MARKETING’S FAKE NEWS

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, 1838-1922 This is a quote generally attributed to John Wanamaker, an American department store magnate, US Postmaster General, religious leader and politician, born in 1838. Yes, [...]

By |2019-02-06T15:48:46-05:00January 5th, 2019|Digital, Media, News, Social Media, Technology|1 Comment
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