About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

END OF DAYS FOR THE SPORTS CAR

Fully-automated driving will kill the sports car as we know it. Beyond the structural elements (two seats, light construction, aerodynamic styling), the point of the sports car is that the driver interacts directly with the vehicle and the road it’s on. When the driver is [...]

By |2018-10-03T18:30:38-04:00August 14th, 2018|Research, Technology|1 Comment

AI BRINGS LIFE TO CREATIVE

Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]

By |2022-08-25T08:52:11-04:00June 27th, 2018|Creative, News, People, Technology, World|Comments Off on AI BRINGS LIFE TO CREATIVE

DINOSAUR OR COCKROACH?

The Economist recently weighed in on the state of the advertising industry. More specifically, the multinational advertising giant part of the industry. Curiously, Sir Martin Sorrell is quoted in overly-optimistic tones, and two weeks later, he quickly and quietly disappeared. All Economist articles are very [...]

By |2018-05-22T19:14:57-04:00May 22nd, 2018|News, Strategy, Technology|Comments Off on DINOSAUR OR COCKROACH?

SEO & GAMING THE ALGORITHM

Earlier this month, Rob LoCascio wrote an interesting article for techcrunch.com [1], which caught my attention for two reasons: He makes an audacious prediction: ‘In 2018, we will see the first major [e-commerce] brand shut down its website’. His point-of-credibility is solid, given his professional [...]

By |2018-05-17T14:03:04-04:00March 1st, 2018|Creative, Digital, Research, Technology|Comments Off on SEO & GAMING THE ALGORITHM
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