About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

PORSCHE’S PASTA STRATEGY

Last November, we reported on Porsche’s first ‘alternative ownership’ initiative, Porsche Passport [1]. In summary, we believed the subscription service didn’t make sense for the Porsche brand. Seven months later, Porsche announced Porsche Drive, essentially a valet-enabled short-term rental service, in several European countries and [...]

By |2018-10-03T18:29:30-04:00September 19th, 2018|Digital, News, Technology|Comments Off on PORSCHE’S PASTA STRATEGY

END OF DAYS FOR THE SPORTS CAR

Fully-automated driving will kill the sports car as we know it. Beyond the structural elements (two seats, light construction, aerodynamic styling), the point of the sports car is that the driver interacts directly with the vehicle and the road it’s on. When the driver is [...]

By |2018-10-03T18:30:38-04:00August 14th, 2018|Research, Technology|1 Comment

AI BRINGS LIFE TO CREATIVE

Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]

By |2022-08-25T08:52:11-04:00June 27th, 2018|Creative, News, People, Technology, World|Comments Off on AI BRINGS LIFE TO CREATIVE
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