About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

MARKETING, 5000 YEARS OUT

Throughout its surprisingly long history, the literary genre of science fiction has had a curious way of often coming true. Particularly prolific in the genre, at least in terms of sci-fi that Hollywood could commercialise, was Philip K Dick. In the 1950’s and 1960’s, he [...]

By |2019-07-08T19:50:19-04:00November 14th, 2018|Social Media, Technology, World|Comments Off on MARKETING, 5000 YEARS OUT

PORSCHE’S PASTA STRATEGY

Last November, we reported on Porsche’s first ‘alternative ownership’ initiative, Porsche Passport [1]. In summary, we believed the subscription service didn’t make sense for the Porsche brand. Seven months later, Porsche announced Porsche Drive, essentially a valet-enabled short-term rental service, in several European countries and [...]

By |2018-10-03T18:29:30-04:00September 19th, 2018|Digital, News, Technology|Comments Off on PORSCHE’S PASTA STRATEGY

END OF DAYS FOR THE SPORTS CAR

Fully-automated driving will kill the sports car as we know it. Beyond the structural elements (two seats, light construction, aerodynamic styling), the point of the sports car is that the driver interacts directly with the vehicle and the road it’s on. When the driver is [...]

By |2018-10-03T18:30:38-04:00August 14th, 2018|Research, Technology|1 Comment
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