Hudson’s Bay Company has slowly but surely transformed itself under the ownership of Americans Richard Baker and NRDC Equity Partners, who bought the company in 2008. This timeframe is also (roughly) the reign of Bonnie Brooks as President & CEO. I walked through the flagship [...]
I'm not a fan of reposting the work of others without at least trying to move the thinking behind it farther along, but earlier this month I came across an article in Advertising Age that I loved titled, "Albert Einstein Would Have Been a [...]
In an alluringly-titled but complicated article published in Advertising Age last week [1], there is good news: Yes, Martha, digital does sell soap. Then, the asterisks and qualifiers start. But even in these, there is interesting learning. The general focus here is what the world’s biggest marketing [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]
I hate it when truth gets in the way of a good story. I recently had a long and interesting chat with the senior marketing person at Audi Canada during the period I wrote about in an Oct 5th post on this blog. Now I need to revise my [...]
