The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]
We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]
From a product development point of view, the Oxford–AstraZeneca COVID-19 vaccine is a miracle. It is the world’s best single hope in defeating the COVID-19 pandemic. But it’s also a marketing failure. This is significant because it means people have lost trust in the vaccine, [...]
In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement for third-party cookie data, or [...]
