AS THE COOKIE CRUMBLES – Chaps 2 &3

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]

By |2021-06-11T09:22:12-04:00June 7th, 2021|Digital, Marketing Industry, Media, News, Technology|1 Comment

ASTRAZENECA’S VERY UNFORTUNEATE BRAND FAIL

From a product development point of view, the Oxford–AstraZeneca COVID-19 vaccine is a miracle. It is the world’s best single hope in defeating the COVID-19 pandemic. But it’s also a marketing failure. This is significant because it means people have lost trust in the vaccine, [...]

By |2021-12-22T09:53:58-05:00May 13th, 2021|Marketing Industry, News, World|3 Comments

GOOGLE’S DÉJÀ VU

In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie in its industry-leading Chrome browser by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement [...]

By |2024-07-30T18:44:16-04:00March 17th, 2021|Marketing Industry, Media, News, Technology|1 Comment

AUNTIE E CONFESSIONAL

I continue to visit my centenarian Auntie E, but these visits don’t really generate marketing-relevant content, so they aren’t reported here. Here’s the history of my past off-topic indulgences: Post Date Title Auntie's Age Jun 6, 2010 THE GRACIOUSNESS OF 'NO' 92 Sep [...]

By |2023-10-12T14:19:25-04:00February 6th, 2020|Marketing Industry, People|Comments Off on AUNTIE E CONFESSIONAL
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