In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie in its industry-leading Chrome browser by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement [...]
verbosity alert About a month ago, Mary Meeker, aka The Queen of the Internet, delivered the annual report that Silicon Valley loves the most: the Internet Trends report [1]. It’s also reported in the marketing media. This year’s report is a 333-page slide deck that [...]
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, 1838-1922 This is a quote generally attributed to John Wanamaker, an American department store magnate, US Postmaster General, religious leader and politician, born in 1838. Yes, [...]
Every once in a while, someone in the marketing world makes a public statement that seems so wrong, yet no one seems to care. Or maybe everyone else thinks it’s perfectly fine. Case in point: Bob Pease, President of America’s (Craft) Brewers Association, did an [...]
We repost from Mark Ritson’s blog more than any other [1]. That’s because he’s usually on the right side of marketing issues (in our opinion) and he’s entertaining to read. On the downside, he’s very, very long to read. And the potty mouth gets old, [...]
The title of this post was going to be ‘THE POWER OF CREATIVITY REDUX’, but preparatory research inexplicably led to Marshall McLuhan, and there you have it. To save readers from going down that same rabbit hole inadvertently, all Marshall McLuhan content is relegated to the [...]
