THE MEDIA IS (ONLY PART OF) THE MESSAGE

The title of this post was going to be ‘THE POWER OF CREATIVITY REDUX’, but preparatory research inexplicably led to Marshall McLuhan, and there you have it. To save readers from going down that same rabbit hole inadvertently, all Marshall McLuhan content is relegated to the [...]

By |2018-10-25T13:39:51-04:00July 13th, 2017|Creative, Digital, Media, People|Comments Off on THE MEDIA IS (ONLY PART OF) THE MESSAGE

MEDIA IS NOT BROKEN

A recent survey by UK-based media consultancy ID Comms, reported by Campaign [1], shows that advertisers (clients) are failing to meet expectations (of clients and their agencies) in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having [...]

By |2017-05-30T18:46:47-04:00February 28th, 2017|Digital, Media, Research|Comments Off on MEDIA IS NOT BROKEN

DAZED & CONFUSED BY PwC’s RFP

My last post (IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?) was of interest to almost no one. Despite that, and acknowledging in advance that it is bad marketing to do so, I’d like to continue on that same thread. According to Adweek/Agency Spy today, [...]

By |2017-05-30T18:46:48-04:00February 7th, 2017|Creative, Media, News|1 Comment

CHATBOTS JOIN THE CONVERSATION

Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]

By |2022-12-13T18:18:46-05:00April 15th, 2016|Media, News, Social Media, Technology|3 Comments

THE BRAD JAKEMAN BRAND

This post is really about what the marketing industry should be doing, just like Brad Jakeman’s keynote presentation this week at the Association of National Advertising's annual "Masters of Marketing" conference. But just like Brad’s presentation/rant, it’s hijacked by another topic: the Brad Jakeman brand. [...]

By |2019-07-09T15:22:35-04:00October 16th, 2015|Creative, Media, People|Comments Off on THE BRAD JAKEMAN BRAND
Go to Top