HOPE AND THE PORSCHE EXPERIMENT

At the very end of 2020, a story appeared in multiple automotive news publications that seemed, at the time, to be not-so-significant automotive news. It initially caught my eye because it involved the Porsche brand, an old client of ours. But the varying headlines made [...]

By |2021-03-23T16:10:06-04:00January 5th, 2021|News, Technology, World|Comments Off on HOPE AND THE PORSCHE EXPERIMENT

ONLY IN THE BEER BUSINESS

Three fairly recent developments in the frothy beer business lead to the title of this post: The craft brand that isn’t really a beer. The no name brand that isn’t really a no name. Big Beer advertising that appears to be cannabis-infused. The craft brand [...]

By |2019-09-13T15:51:10-04:00August 21st, 2019|Creative, News, Strategy|Comments Off on ONLY IN THE BEER BUSINESS

CANNABIS’ INCONVENIENT TRUTH

Oct 18, 2019, will mark one-year since cannabis was made legal for recreational use in Canada. How’s the industry going? Surprisingly, given the hype leading up to Legalisation 1.0, not that great. In our opinion, that result flows from an inconvenient truth. How's it going? [...]

By |2021-01-06T02:58:34-05:00August 16th, 2019|News, Research, Strategy|Comments Off on CANNABIS’ INCONVENIENT TRUTH

INTERNET TRENDS 2019

verbosity alert About a month ago, Mary Meeker, aka The Queen of the Internet, delivered the annual report that Silicon Valley loves the most: the Internet Trends report [1]. It’s also reported in the marketing media. This year’s report is a 333-page slide deck that [...]

By |2021-01-27T20:59:01-05:00July 18th, 2019|Digital, Media, News, Research, Technology|Comments Off on INTERNET TRENDS 2019

CANADIANS—THE WORLD’S BIGGEST BULLSHITTERS?

Last week, The Economist reported some interesting research in an article titled, "Who are the biggest bullshitters?". The ‘who’ refers to nationality. I made my logical guess, then read on. Imagine my surprise to see that Canadians topped the list of the world's biggest bullshitters! [...]

By |2019-05-09T17:11:31-04:00May 9th, 2019|News, Research|Comments Off on CANADIANS—THE WORLD’S BIGGEST BULLSHITTERS?
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