A big part of the success of Justin Trudeau's election campaign success is due to the excellent branding work of Bensimon Byrne. If you need a refresher on that, see the case study here. After election, and before the absolute need to worry about re-election, politicians and [...]
A while back, I wrote a post titled WHAT DOES YOUR BRAND STAND FOR?, which looked at how brands have handled controversy and how that strategy affects brand perception. This looks at a similar and possibly bigger issue–what does your company stand for and how [...]
A very wise person once told me, “The truth in people is not in what they say, it’s in what they do”. That would be my Auntie E, Canadian farm woman, first introduced here. Rural America clearly needed her homespun wisdom earlier this month, but [...]
Right now, there’s a lot of concern about sexism, racism and sexual harassment in the marketing industry. I’d argue there’s a larger ethics issue at play here and it’s been with us in North America since the Mad Men era. Eric Mower wrote a thoughtful [...]
I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]
