The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain. As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]
Here's a head-scratcher. Canada’s non-profit, self-regulating Advertising Standards Canada (ASC) is currently re-running their 2010 “Truth in Advertising Matters” campaign. Now admittedly, working for any industry association is tricky. Have a look at the TV version, if you haven’t seen it: My issue isn’t with [...]
Some lessons in life and marketing seem to be harder to learn than others. Today’s topic, which has been seeking a voice (outside of my own head, that is) for some time now, is a perfect example. (see Note 1 for credit) Early in my career, [...]
The article you just knew was coming to the mainstream marketing world arrived last week: The Buying And Selling Of Fake Followers. [1] Yes, there are multiple online sources for buying social media likes, fans and followers. And it’s cheaper than attracting them the old-fashioned way. [...]
Whether your new business is Facebook or bake-your-own-granola kits, you are about to learn that the startup process is both very real-worldly—and not in the reality show sense—and very other-worldly. There are demons. There’s a bottom-feeding industry out there making it even tougher for the [...]
A few months back Harvard Business Review (yes, but bear with me on this—HBR will seem like sissy stuff by the time we’re through all the references here) published an article that puts older marketing thinking in current context: “To Keep Your Customers, Keep It [...]
