INTERNET TRENDS 2019

verbosity alert About a month ago, Mary Meeker, aka The Queen of the Internet, delivered the annual report that Silicon Valley loves the most: the Internet Trends report [1]. It’s also reported in the marketing media. This year’s report is a 333-page slide deck that [...]

By |2021-01-27T20:59:01-05:00July 18th, 2019|Digital, Media, News, Research, Technology|Comments Off on INTERNET TRENDS 2019

MARKETING’S FAKE NEWS

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, 1838-1922 This is a quote generally attributed to John Wanamaker, an American department store magnate, US Postmaster General, religious leader and politician, born in 1838. Yes, [...]

By |2019-02-06T15:48:46-05:00January 5th, 2019|Digital, Media, News, Social Media, Technology|1 Comment

MARKETING, 5000 YEARS OUT

Throughout its surprisingly long history, the literary genre of science fiction has had a curious way of often coming true. Particularly prolific in the genre, at least in terms of sci-fi that Hollywood could commercialise, was Philip K Dick. In the 1950’s and 1960’s, he [...]

By |2019-07-08T19:50:19-04:00November 14th, 2018|Social Media, Technology, World|Comments Off on MARKETING, 5000 YEARS OUT

PORSCHE’S PASTA STRATEGY

Last November, we reported on Porsche’s first ‘alternative ownership’ initiative, Porsche Passport [1]. In summary, we believed the subscription service didn’t make sense for the Porsche brand. Seven months later, Porsche announced Porsche Drive, essentially a valet-enabled short-term rental service, in several European countries and [...]

By |2018-10-03T18:29:30-04:00September 19th, 2018|Digital, News, Technology|Comments Off on PORSCHE’S PASTA STRATEGY

END OF DAYS FOR THE SPORTS CAR

Fully-automated driving will kill the sports car as we know it. Beyond the structural elements (two seats, light construction, aerodynamic styling), the point of the sports car is that the driver interacts directly with the vehicle and the road it’s on. When the driver is [...]

By |2018-10-03T18:30:38-04:00August 14th, 2018|Research, Technology|1 Comment

AI BRINGS LIFE TO CREATIVE

Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]

By |2022-08-25T08:52:11-04:00June 27th, 2018|Creative, News, People, Technology, World|Comments Off on AI BRINGS LIFE TO CREATIVE
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