I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]
The headline and photo on the cover of the Jul/Aug 2015 The Atlantic magazine was chilling, which is why I took so long to read it. What it predicts is not the end of work, but the end work as we have historically and currently [...]
In late June of this year, ‘global growth’ consultant Frost & Sullivan published a report on the state of automotive retailing—automotive being a key practice area for the firm. Here are some highlights from the USD 5k study, [1] most of which I needed to translate [...]
You know when a new (-ish) marketing topic gets serious coverage in the general business media, the topic is a fundamental one. The June 27th Globe & Mail Report on Business cover story was titled “How automation is shaking up the advertising industry” [1] and described [...]
While you can argue that doing good has nothing to do with generations or cohorts, it is clear that First up – do Millennials give any more than previous cohorts? The answer is yes, but it’s a different kind of giving. Forbes recently did a [...]
