verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]
Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]
We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]
