The article you just knew was coming to the mainstream marketing world arrived last week: The Buying And Selling Of Fake Followers. [1] Yes, there are multiple online sources for buying social media likes, fans and followers. And it’s cheaper than attracting them the old-fashioned way. [...]
Whether your new business is Facebook or bake-your-own-granola kits, you are about to learn that the startup process is both very real-worldly—and not in the reality show sense—and very other-worldly. There are demons. There’s a bottom-feeding industry out there making it even tougher for the [...]
Last weekend I had an unsettling afternoon visit with my usually delightful Auntie E. I introduced her to you a while back (THE GRACIOUSNESS OF "NO"). She turned 94 this spring, and it is with real sadness that I must admit she is slipping. We [...]
A few months back Harvard Business Review (yes, but bear with me on this—HBR will seem like sissy stuff by the time we’re through all the references here) published an article that puts older marketing thinking in current context: “To Keep Your Customers, Keep It [...]
I'm not a fan of reposting the work of others without at least trying to move the thinking behind it farther along, but earlier this month I came across an article in Advertising Age that I loved titled, "Albert Einstein Would Have Been a [...]
In an alluringly-titled but complicated article published in Advertising Age last week [1], there is good news: Yes, Martha, digital does sell soap. Then, the asterisks and qualifiers start. But even in these, there is interesting learning. The general focus here is what the world’s biggest marketing [...]
