Here's a head-scratcher. Canada’s non-profit, self-regulating Advertising Standards Canada (ASC) is currently re-running their 2010 “Truth in Advertising Matters” campaign. Now admittedly, working for any industry association is tricky. Have a look at the TV version, if you haven’t seen it: My issue isn’t with [...]
Here’s something that I went by recently and then was drawn back to when I realised what it was. In the Aug 19, 2013 analogue version of Marketing Magazine, there was a full page ad for Kimberly-Clark’s Kleenex brand: click ad to enlarge Huh? One [...]
Hudson’s Bay Company has slowly but surely transformed itself under the ownership of Americans Richard Baker and NRDC Equity Partners, who bought the company in 2008. This timeframe is also (roughly) the reign of Bonnie Brooks as President & CEO. I walked through the flagship [...]
Some lessons in life and marketing seem to be harder to learn than others. Today’s topic, which has been seeking a voice (outside of my own head, that is) for some time now, is a perfect example. (see Note 1 for credit) Early in my career, [...]
The article you just knew was coming to the mainstream marketing world arrived last week: The Buying And Selling Of Fake Followers. [1] Yes, there are multiple online sources for buying social media likes, fans and followers. And it’s cheaper than attracting them the old-fashioned way. [...]
Whether your new business is Facebook or bake-your-own-granola kits, you are about to learn that the startup process is both very real-worldly—and not in the reality show sense—and very other-worldly. There are demons. There’s a bottom-feeding industry out there making it even tougher for the [...]
